Word-of-Mouth, in the context of empowered marketer, refers to the relaying of information from person-to-person. WOM marketing is an important part of an efficient Inbound Marketing strategy. Word-of-Mouth marketing costs almost nothing, it is hard to control. The best way to facilitate WOM is to create a positive image for your brand through community interactions and the regular production of content. If your company is positively interacting with other companies, then people will password on of your company, creating buzz around your brand.