content related to your brand that's created by someone who's not an official representative of your business. It could be a social media update, a review, a video, a podcast, or a number of any other types. This includes subject experts, consumers themselves, or freelancers. Utilizing UGC content on your site/digital channels will allow you to produce more content in a shorter amount of time. Be sure to create some sort of incentive for users, and you create a winning situation for everyone involved.