A phrase used to describe how a visitor interacts with a website.
The User Experience is the overall ease of interaction that a customer has had with a company. This includes the discovery of the brand, customer service, awareness, interactions with social media, use, etc. To make sure that customers are returning to your company again and again, you need to make sure that your company’s UX is as intuitive as possible. If a business is hard to get in contact with, no one is going to want to interact with that business. Make your business easy to contact and amicable in all interactions!