When a marketer tracks
Social listening is how social media managers and marketer track what people are saying about their brand on social media. And analyze conversations around key topics, terms, brands and more, often with a specialized software tool.
Social listening software gathers mentions, comments, hashtags, and relevant posts from across social media to provide insights on what users are talking about and how. Brands often use these insights to tap into key trends and see what people are saying about them and their competitors.