In social media advertising, retargeting is the technique of targeting ads at users who have interacted with your page or website before. A social media marketer may retarget a user who clicked a Facebook ad for new boots, went to the checkout page, and then didn’t complete the sale, Common retargeting audiences are people who have visited a website, watched a video, signed up for an email, or purchased in the past. for example. Retargeting can be done by either tracking user activities with the Facebook Pixel or CRM lists uploaded of past or potential customers to target.
Remarketing is an effective way to reconnect with your website visitors who haven’t achieved a desired action like signing up for a service or buying a product. It enables marketers to target them with new ads that will make them more likely to convert .
It's a type of paid ad that allows advertisers to show ads to customers who have already visited their site. Once a user visits a site, a small piece of data called a “cookie” will be stored in the user’s browser. When the user then visits other sites, this cookie can allow remarketing ads to be shown. Remarketing allows advertisers to “follow” users around in attempts to get the user back to the original site.