A term used to describe a user's behavior when they quickly navigate back and forth between search engine results and the clicked results in an attempt to find the most relevant search result. This behavior indicates that the user is unsatisfied with the clicked result and is trying to find a better match.
Pogo-sticking can have negative consequences for search engine rankings because it signals to search engines that the clicked result did not satisfy the user's search intent. This can result in lower rankings for the clicked result and potentially for the entire website.
For the list above, we were keen on creating an integrated and comprehensive digital dictionary starting from basic terms such as “social media,” “website,” or “advertisement" to the advanced terms that new and experienced marketers alike may have overlooked or be fuzzy on.