A term used to describe a user's behavior when they quickly navigate back and forth between search engine results and the clicked results in an attempt to find the most relevant search result. This behavior indicates that the user is unsatisfied with the clicked result and is trying to find a better match.
Pogo-sticking can have negative consequences for search engine rankings because it signals to search engines that the clicked result did not satisfy the user's search intent. This can result in lower rankings for the clicked result and potentially for the entire website.