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📝Content

Paid Media

Any content you pay to promote. This is often referred to as sponsored content. Here are some examples of the different paid media: - Social media advertising - Pay Per Click (PPC) advertising - Video ads - Pop-ups - Display ads

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For the list above, we were keen on creating an integrated and comprehensive digital dictionary
starting from basic terms such as “social media,” “website,” or “advertisement" to the advanced terms
that new and experienced marketers alike may have overlooked or be fuzzy on.


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