Native advertising on social media is the method of showing paid content to users in a way that looks organic.where an ad follows the form, function, and feel of the content of the media where it’s placed
Promoted Facebook posts and promoted tweets are good examples of native ads, as they appear similar to standard posts in users’ feeds while having their reach extended with an ad budget.
A recent study found that consumers looked at native ads 53% more often than display ads.
Native ads are currently considered more effective in terms of engagement, as they enable marketers to target audiences with content that closely matches their experience.
Native advertising, in the context of empowered marketer, describes advertising that adapts to its surroundings to fit in on any given website or social media platform. In other words, it is advertising that tries not to stand out to the point of being interruptive — it blends into its environment. This way the ads feel less like an advertisement, and more like a natural part of the site or platform.
An example of this kind of ad would be a character in a movie drinking a certain soda with the logo pointed directly toward the screen so that the audience can see it. The point is to be natural and to not be overbearing in terms of advertising.
We can say that Native Ads are ads appear as part of the design and flow of the web page they are located on. Rather than standing out as an obvious hard-selling ad, native ads tend to have an editorial look and feel, with a softer selling approach.