Local SEO (Search Engine Optimization) is a type of SEO that focuses on improving the visibility of a business in local search results. Local search results appear when a user searches for a business or service near their location, such as "coffee shop near me" or "hair salon in [city name]."
Local SEO involves optimizing business information such as name, address, phone number (NAP), and other relevant information, as well as building local citations and acquiring backlinks from local websites.