A social networking website oriented around connecting professionals to jobs, businesses and other professionals in their industry. Linkedin is a social media platform that is more geared towards professional development , marketing, job posting, and sharing professional content.With over 467 million users, being a part of this professional network of people is crucial, as it has quickly become one of the most popular professional platforms. Developing a complete profile on LinkedIn will allow you to communicate and network with new prospects, partners, employees, etc. Like any other social media platform, make sure you post content regularly so that your network is engaged with your company!