Link velocity refers to the rate at which a website or webpage acquires new backlinks over a given period of time. In other words, it measures the speed at which a website is acquiring new links.
It is usually measured in links per month or referring domains per month.
A sudden increase or decrease in link velocity can signal to search engines that a website may be engaging in manipulative link building tactics or experiencing a penalty, which can impact search engine rankings.
A healthy link velocity will depend on the age and authority of the website. Newer websites may have a slower link velocity while established websites may have a faster link velocity due to their existing authority and backlink profile.
For the list above, we were keen on creating an integrated and comprehensive digital dictionary starting from basic terms such as “social media,” “website,” or “advertisement" to the advanced terms that new and experienced marketers alike may have overlooked or be fuzzy on.