A process of identifying and fixing broken or lost links pointing to a website. Broken or lost links occur when a webpage that previously linked to a website no longer exists or the URL of the linked page has changed. These broken or lost links can negatively impact a website's search engine rankings and traffic.
Link reclamation involves identifying these broken or lost links and reaching out to the website owner to request that they update the link with the correct URL or replace the link with a working one. This process can help to recover lost link equity, improve search engine rankings, and drive more organic traffic to a website.
For the list above, we were keen on creating an integrated and comprehensive digital dictionary starting from basic terms such as “social media,” “website,” or “advertisement" to the advanced terms that new and experienced marketers alike may have overlooked or be fuzzy on.