A collection of all the links pointing to a website or webpage. The link profile provides an overview of the quality, quantity, and diversity of links pointing to a website or webpage, which is an important factor in search engine optimization (SEO).
A healthy link profile includes a mix of links from a variety of sources, including high-quality and relevant websites. The link profile should also have a natural distribution of anchor text, which is the text used to link to a webpage.
For the list above, we were keen on creating an integrated and comprehensive digital dictionary starting from basic terms such as “social media,” “website,” or “advertisement" to the advanced terms that new and experienced marketers alike may have overlooked or be fuzzy on.