A lead is a marketing term that refers to a person or company that has shown interest in your company or company’s product. It also known as a potential customer in the sales funnel who has communicated with a business with intent to purchase through a call, email, or online form fill.
A lead has not become a full-fledged customer yet, but they have the potential to become one. Leads can come in the form of someone filling out a form, subscribing to a blog, or sharing their contact info in exchange for some sort of offer. Generating leads is critical to a company’s success as leads can turn into customers!