The web page a visitor first encounters when visiting a website. It's Usually a single page on a site with a specific goal of conversions.
The destination webpage a user lands on after clicking on a link (either in an ad or anywhere else). Some landing pages are designed with the purpose of lead generation, while others are used to direct the flow of traffic throughout a site.
It's a web page created specifically for the purposes of a marketing or advertising campaign. For example, if a visitor clicks on an Google Ads ad, they would “land” on a specific page relevant to the ad and with the specific goal of driving conversions for that campaign.
A landing page is a marketing term for the page on your website that visitors are asked to fill out a form for some sort of premium offer. This offer is usually some sort of ebook or white paper that draws the visitors in and gets them to fill out a form with information that your company can use. Websites can have different kinds of landing pages to cater to different kinds of visitors. Remember, the landing page is one of the most important parts of your website, as it is the page that will be generating your leads! The information that visitors fill the form out with is information that you can use to get in contact with them. Make sure your landing page is attractive, intuitive, and easy to navigate. The easier it is to provide the information for the premium offer, the more leads you will get in return!