Key Performance Indicator. KPIs are the main goals of a campaign it is a metric you use to measure your progress toward business goals. In social media marketing, KPIs are the most important stats to track in order to see if you’re meeting the objectives of your social strategy. For example, if your primary objective on social was to raise brand awareness, post reach or ad recall lift might be your KPIs.
It also known as a type of performance measurement used to demonstrate how effectively a marketing project, company, or employee is achieving key business objectives. Common KPIs are cost reduction, revenue improvement, or increased customer satisfaction.
KPI is any important metric used to measure success as it relates to a marketing goal.
KPI is a marketing term referring to the measurement used to determine and evaluate an employee’s or an activity’s success. Marketers use KPIs to determine what marketing strategies are successful and if they are progressing towards their marketing goals. KPIs are a good way to evaluate one company against what the industry standard is. What qualifies as a KPI is determined by your company — it may be a CAC (See Customer Acquisition Cost) or the projected CLV (See Customer Lifetime Value). Your KPIs are determined by what your company is looking to improve upon or gauge.