A phrase beginning with the symbol “#” used in social media as a way for tagging content for users to find. Adding hashtags to a post allows users to find that post when searching for that topic. This can be used for finding users looking for broad topics on social media, as well as niche, detailed topics.
Clicking on it will result in viewing other posts that have used the same word or phrase.
A hashtag (#) is a way of connecting your posts on social media to other posts on the same subject or trending topic. By searching for a specific hashtag, users can find all public posts that have it. For example, users seeking content about the World Cup might look for posts with #WorldCup or #FIFA. Social media marketers often follow the popularity of hashtags over time to see what’s trending on social media.
The hashtag known as some remember it, the pound-sign, is a way of tagging certain keywords or empowered marketer on social media. Originating on Twitter, the hashtag has become an easy way to see what the internet is saying about a specific term or topic. Hashtags can now be used on most forms of social media, so knowing what people are saying about any given hashtag is crucial knowledge. To search for a hashtag, you can type in any term with a “#” in front such as #Responsify or #Google or even phrases such as #ILoveFridays. To make things even easier, HubSpot has a hashtag monitoring tool that will help you track how any given hashtag is doing. When posting to social media, make sure to hashtag your empowered marketer and keywords to make sure your company is included in the conversation about that term/topic.