Search Console (formerly Webmaster Tools) – is a free tool Google offers to webmasters with reports used to monitor how a website is being crawled, indexed, appearing, and performing in search results on Google. Within the tool are several areas that include data on how a site is performing in search. Search Console differs from Analytics – it does not measure traffic, it measures a site’s visibility on search pages, and indexability by Google crawler bots. Metrics Search Console measures are Click-Through Rate, Number of Indexed Pages, Number of Dead Links (AKA 404 pages), and more.
The tool can be used for submitting new content for crawlers, making sure Google can access your content and remove content you don’t want shown in Search Engine Results.