a free tool for businesses and organisations to manage their online presence across Google, including Google Maps. This listing enables you to display information like opening hours, website link , street address , phone number , reviews and business services and more can all be managed through this tool to appear in the search results . GMB is crucial to local SEO campaigns, and is directly related to location-based searches.
It also known as Google’s knowledge panel for local businesses. It contains information provided by the business and the business’ customers along with additional automatically generated information pulled from other sources on the web.