In social media marketing, geotargeting is the technique of adjusting your ad content based on the location of a user.
In Facebook ads manager, users can be included or excluded from a target audience based on their region, country, state, city, postal code, or address.
This means advertisers can create and target ad sets to appeal to users in a certain geographic location.
Geo Targeting is an effective way for increasing conversions where content is delivered to audiences based on their geographic locations. Locations are usually determined by IP address or mobile GPS signals. It’s effectively used in paid search or social campaign. The location can be a country, state, city and more.