Add/Modify Defination
🌍What is

Demand Side Platform (DSP)

The buyer aspect of media buying that allows advertisers broad access and management of digital inventory through multiple ad exchanges, with the options to serve and track ads, perform real-time bidding on ads, utilize wide targeting, and optimize.

Categories:
🌍What is

Get in Touch

For the list above, we were keen on creating an integrated and comprehensive digital dictionary
starting from basic terms such as “social media,” “website,” or “advertisement" to the advanced terms
that new and experienced marketers alike may have overlooked or be fuzzy on.


If you have any questions/feedback please drop a message to
hi@glossary.digital

© 2022 Digital Glossary