Add/Modify Defination
🌍What is

Data Management Platform (DMP)

DMPs gather data, organize it and share it with other marketing technology systems. It;s a software that houses audience and campaign data from various information sources like publishers websites and apps on which advertisers buy advertising.

Categories:
🌍What is

Get in Touch

For the list above, we were keen on creating an integrated and comprehensive digital dictionary
starting from basic terms such as “social media,” “website,” or “advertisement" to the advanced terms
that new and experienced marketers alike may have overlooked or be fuzzy on.


If you have any questions/feedback please drop a message to
hi@glossary.digital

© 2022 Digital Glossary