is the process by which you improve the techniques you use to try to convert visitors into leads. Some elements of the optimization include looking at keyword optimization, reassessing design techniques, and rewriting of some content. CRO can be applied to any part of your site and even your social media posts.
It's the process of increasing the campaign goal actions of website visitors, such as filling out a form, purchasing products or whatever your marketing campaign goal is. This process involves understanding how users move through your site, what actions they take, and what may stop them from completing your campaign goals.
Conversion rate optimization combines psychology with marketing and web design in order to influence the behavior of the web page visitor. CRO uses a type of testing called “A/B split testing” to determine which version of a page (version A or version B) is more successful.