information that exists to be engaged with by the reader, inform them, and then be shared by them. This type of content usually comes in the form of blog posts, videos, social media posts, etc. In an inbound marketing strategy, content is one of the most important tools in converting website visitors into leads. It's a branch of marketing focused on creating content to capture the attention of potential customers.
Any form of online media that can be read, watched, or provides an interactive experience. Content commonly refers to written materials, but also includes images and videos.
A branch of marketing focused on creating content to capture the attention of potential customers.