There are two types of clicks: Organic and Paid
Organic: Recorded when a user clicks on an organic search result.
Paid: When a user clicks on a Paid Search ad within the search results. The advertiser only accrues costs within the Search Engine when a user clicks on their ads.
The metric counts multiple types of clicks on your ad, including certain types of interactions with the ad container, links to other destinations, and links to expanded ad experiences. It includes:
- Link clicks
- Clicks to the associated business Page profile or profile picture
- Post reactions (such as likes or loves)
- Comments or shares
- Clicks to expand media (such as photos) to full screen
- Clicks to take actions identified as your campaign objective (such as liking your Page for a Page engagement campaign)