Business blogging is just like regular blogging, but with an extra element of marketing strategy! By creating content on a specific field/topic, marketers can increase traffic to their website, then convert that traffic into leads.
By creating more and more blog posts on a given topic/field, your company can become a thought leader, which will drive even more traffic to your site.
In business blogging, the post should be keyword optimized and include some sort of call-to-action (See Call-to-Action).
A call-to-action at the end of a post will provide you useful information that will help you transform traffic into leads, and will provide a metric that can measure how effective the blog is at converting traffic.