Add/Modify Defination
💸Performance Marketing
🎯Digital Marketing
💡Marketing 101
🌍What is

Brand Lift Testing

measures impact of ads on your brand by taking a baseline of your brand’s perception (via a control group), and then testing the brand impact of your ads against key brand metrics

Categories:
💸Performance Marketing - 🎯Digital Marketing - 💡Marketing 101 🌍What is

Get in Touch

For the list above, we were keen on creating an integrated and comprehensive digital dictionary
starting from basic terms such as “social media,” “website,” or “advertisement" to the advanced terms
that new and experienced marketers alike may have overlooked or be fuzzy on.


If you have any questions/feedback please drop a message to
hi@glossary.digital

© 2022 Digital Glossary