refers to a stage of the buyer process funnel. In this stage, leads and about the make the transition into becoming new customers. The customer has determined what their problem is, has looked for a solution, and are very close to buying your product. Some typical steps at this bottom of the funnel stage include a conversation with a sales representative, a demo, or a consultation, depending on what type of product your company has created.
Bottom of the funnel is the last stage in the buying process when your prospects are close to becoming new customers. Messages at this stage usually include a product offer, a product demo, a free consultation, etc.