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💡Marketing 101
🌍What is
🎯Digital Marketing

Above The Line (ATL)

ATL is used when the focus is on mass media promotion to reach a large audience. ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards. All promotional messages are untargeted, meaning they do not focus on a specific target group.

Categories:
💡Marketing 101 - 🎯Digital Marketing - 🌍What is
Related Definition:
BelowThe Line & Through the Line

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