Generally speaking A/B Testing means If you want to improve your marketing efforts, A/B testing may come in handy. This is the process of comparing two variations of the same variable to find out which one performs best.
This type of testing is used in
- Email Marketing (changes in the subject line or copy),
- Ads (Running and comparing two variations of an ad at the same time to measure performance to identify the most effective version),
- Measures two social media posts against each other to see which performs best
- Calls-To-Action (changes in color and wording), and landing pages (changes in content).
An example of A/B testing would be to see which tasted better on a sandwich: American cheese or cheddar cheese!
It's also known as "split test", The most common way of using A/B tests is to only change one element of the post between the two versions so that you know any difference in performance is because of that change.