Digital Glossary

A measure of the trustworthiness of a website based on certain metrics. These metrics include domain age, backlinks, spam score, IP address domain ownership and more. A higher authority score indicates that the content on the website is likely to be reliable and trustworthy.

Using approved SEO techniques and best practices to improve search rankings over time.
Also is an Ethical techniques used to increase a site’s rank that follow search engine rules. Examples of techniques that would be classified as ‘white hat’ include – quality link building and content writing (for humans and not for search engines).

A design tool that shows a visual starting point of the key information that goes on each page of a website.
it is a cursory layout drawing of a webpage that acts as the first step in the design process.
Used as a basic mockup during the website design process to indicate layout and design without content.

Wireframes usually contain elements such as the header, footer, navigation, content areas, placeholder images, as well as the labeling of titles and links.

Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. Learn more about our web design services.

A White Paper is a paper written by an author that is informed about a certain topic. In Inbound Marketing, a white paper is sometimes used as a premium offer (See Premium Offer) to incentivize visitors to fill out a form to receive the white paper.

What You See Is What You Get, pronounced “wizzy-wig”, this is a type of CMS content editor where the user can see the styles live as they would appear on the published website.

An online seminar used to train, inform, or sell to an audience of viewers who signed up to view the presentation.

An XML Sitemap is a special document created by a webmaster or a piece of software that provides a map of all the pages on a website to make it easier for a search engine to index that website.
XML Sitemap is a list of all the important pages of your website. The XML sitemap itself is a file of code that should be updated whenever you add a page to your website. a document in XML format categorizes all relevant pages, posts, files, etc.
The XML sitemap also affects SEO value as the XML sitemap is what most search engines use to look at a page, determine its value, and then travel to another page within the site.
This document is not intended for human use, though it can be viewed by humans. Instead, an XML sitemap is designed to help search engine crawler bots easily find all of the pages for a given website – very similar to a roadmap or atlas that one would use when driving a car long distances.

A highly valuable SEO plugin for WordPress websites that helps website owners to optimize their sites for search engines.

Yahoo and Bing ads are both run through the Bing Ads platform. These search engines share advertising networks.

YMYL (Your Money or Your Life) Pages are webpages that have an influence on the financial, health and safety decisions of a person. Examples include medical advice pages, online banking pages, and investment advice pages. As these topics can have serious implications on someone’s wellbeing, YMYL Pages must adhere to strict standards set by search engines such as Google or Bing to ensure accuracy and trustworthiness.
Examples include pages about the news on international events, investing, taxes, banking, purchasing items online, medical issues, drugs. hospitals, nationality race status and fitness nutrition.

An acronym used in SEO to describe topics that could have an impact on a person’s future health, finances, safety, or happiness. YMYL stands for “Your Money or Your Life”. These topics include news and current events, government, finance, e-commerce/shopping, and others. The acronym comes from Google’s Search Quality Rater Guidelines.

A social review platform and search engine that allows users to leave reviews for businesses. Yelp also offers an advertising program which gives advertisers the ability show their marketing assets to qualified Yelp users based on keyword searches.

YouTube offers advertising in 6 different formats. Display ads, overlay ads, skippable video, non-skippable video ads, bumper ads, and sponsored cards. These ads can all be created and run through the Google Adwords platform.

We remember incomplete tasks more than completed ones.

The moment at which a buyer decides he or she is going to make a purchase and researches that purchase.

We prefer to reduce small risks to zero, even if we can reduce more risk overall with another option.