Digital Glossary
Your go-to glossary of digital terminology
Every now and then, we wonder what digital terminology means.
(What does that acronym stand for, again?)
Here is a comprehensive list of digital terms at your disposal.
Search for the keyword that you’ve been meaning to look up, and voilà!
Or perhaps you’re new to digital and looking for a quick overview to get you up to speed?
We’ve got you!
Click on any letter to see all the words that start with this letter
A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z
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🌍What is - 💸Performance Marketing
Yelp
A social review platform and search engine that allows users to leave reviews for businesses. Yelp also offers an advertising program which gives advertisers the ability show their marketing assets to qualified Yelp users based on keyword searches.
YMYL
An acronym used in SEO to describe topics that could have an impact on a person’s future health, finances, safety, or happiness. YMYL stands for “Your Money or Your Life”. These topics include news and current events, government, finance, e-commerce/shopping, and others. The acronym comes from Google’s Search Quality Rater Guidelines.
YMYL Pages
YMYL (Your Money or Your Life) Pages are webpages that have an influence on the financial, health and safety decisions of a person. Examples include medical advice pages, online banking pages, and investment advice pages. As these topics can have serious implications on someone’s wellbeing, YMYL Pages must adhere to strict standards set by search engines such as Google or Bing to ensure accuracy and trustworthiness.
Examples include pages about the news on international events, investing, taxes, banking, purchasing items online, medical issues, drugs. hospitals, nationality race status and fitness nutrition.
Yahoo! Advertising
Yahoo and Bing ads are both run through the Bing Ads platform. These search engines share advertising networks.
YouTube advertising
YouTube offers advertising in 6 different formats. Display ads, overlay ads, skippable video, non-skippable video ads, bumper ads, and sponsored cards. These ads can all be created and run through the Google Adwords platform.
Yoast
A highly valuable SEO plugin for WordPress websites that helps website owners to optimize their sites for search engines.