Digital Glossary

The second major phase of development of the World Wide Web, marked by a shift from static web pages to dynamic content, as well as social media and user generated content.

a program that browses the internet in an automated manner. Search engines use “crawlers” to index pages on the web.

Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. Learn more about our web design services.

a directory which links to other websites and usually organises them by categories.

An online seminar used to train, inform, or sell to an audience of viewers who signed up to view the presentation.

One or a group of documents, content and/or media that are accessible on the World Wide Web. Websites are typically identified with a domain name and published on a web server.
Also it is another marketing 101 term is Website. A Website is a group of interconnected pages that is usually managed and run by your own business. A webpage consists of a homepage, contact page, and in the case of inbound marketing, a landing page. In an Inbound Marketing approach, your website is one of your biggest tools in lead generation. Once you get users to come to your site, they need content to keep them engaged. By creating a constant stream of content on your website, you can keep visitors engaged, and eventually get them to the landing page to see what other information you have to offer. A website should also be interactive as well! Having a dynamic, content-filled website can only generate more success for your company and your inbound marketing strategy!

Website Optimization, in the context of empowered marketer, is the process of making updates and changes to your website so your SEO (See SEO) value increases. Changes to the URL, article tags, keywords, etc. can increase your SEO. Make sure to optimize your website as routinely as possible to increase the visibility of your website.

Using approved SEO techniques and best practices to improve search rankings over time.
Also is an Ethical techniques used to increase a site’s rank that follow search engine rules. Examples of techniques that would be classified as ‘white hat’ include – quality link building and content writing (for humans and not for search engines).

A White Paper is a paper written by an author that is informed about a certain topic. In Inbound Marketing, a white paper is sometimes used as a premium offer (See Premium Offer) to incentivize visitors to fill out a form to receive the white paper.

A design tool that shows a visual starting point of the key information that goes on each page of a website.
it is a cursory layout drawing of a webpage that acts as the first step in the design process.
Used as a basic mockup during the website design process to indicate layout and design without content.

Wireframes usually contain elements such as the header, footer, navigation, content areas, placeholder images, as well as the labeling of titles and links.

Word-of-Mouth, in the context of empowered marketer, refers to the relaying of information from person-to-person. WOM marketing is an important part of an efficient Inbound Marketing strategy. Word-of-Mouth marketing costs almost nothing, it is hard to control. The best way to facilitate WOM is to create a positive image for your brand through community interactions and the regular production of content. If your company is positively interacting with other companies, then people will password on of your company, creating buzz around your brand.

A Workflow is a series of events that your company controls to help your lead through the nurturing process (See Lead Nurturing Emails). In Inbound Marketing, determining a workflow is important for lead retention. A workflow is a series of events that need to be completed in order for some event to happen. In this context, it is producing content for your leads, and guiding them along the way until they are ready to become customers.

What You See Is What You Get, pronounced “wizzy-wig”, this is a type of CMS content editor where the user can see the styles live as they would appear on the published website.

A measure of the trustworthiness of a website based on certain metrics. These metrics include domain age, backlinks, spam score, IP address domain ownership and more. A higher authority score indicates that the content on the website is likely to be reliable and trustworthy.