Every now and then, we wonder what digital terminology means.
(What does that acronym stand for, again?)
Here is a comprehensive list of digital terms at your disposal.
Search for the keyword that you’ve been meaning to look up, and voilà!
Or perhaps you’re new to digital and looking for a quick overview to get you up to speed?
We’ve got you!
Click on any letter to see all the words that start with this letter
A vanity metric on social media platforms is a statistic that may look like a positive indicator of performance but doesn’t actually provide you with valuable insights.
they are not a valuable indicator of lower-funnel success from a revenue or business standpoint (i.e. follows, likes, comments).
Impressions are a classic example as they are often larger than reach, but only tell you how many times people scrolled past a post in their feed without revealing the bigger picture of how popular or engaging the post was.
A type of conversion in which a user views an ad, but does not click on the ad and later completes a conversion action.
Conversion credit allocated to ads that were only seen as an impression but not clicked on.
Viral Content is used to describe a piece of content that has become popular very quickly throughout the internet. A piece of content that is viral is being shared massively for better or for worse. It is hard to determine what content is going to become viral, so do not create content in hopes that it becomes viral. Create content in hopes that users will find it helpful and relevant!
Do you remember those funny YouTube videos with tons of views and shares? These are usually described as viral content. In other words, viral content is content that gets really popular really fast - usually by having viewers/ visitors sharing it to others soon after publishing.
A metric in Google Analytics that quantifies a user of a website over a particular period of time. Visitors are often broken down between “new visitors” who are browsing for the first time in the allotted time period, or “returning visitors” who have already browsed at least once in the given time frame.
An old term in Google Analytics which was recently changes to “sessions”.
Voice search is an increasingly popular technology that allows users to search the web, a website or an app using a voice command.
Refers to any search query conducted using voice technology. This can be a search on a mobile device or on a smart speaker such as Amazon Alexa or Google Home.
a computer generated artificial environment that is designed to simulate a person’s presence fully in an environment that feels real, and responds to real movements. VR technology commonly uses headsets, so that the user can “look around” in the artificial world.