Digital Glossary

TTL advertising involves an integrated approach where both Above The Line and BelowThe Line strategies are combined

Our perceptions of time shift depending on trauma, drug use, and physical exertion.

We believe that others are more affected by mass media consumption than we ourselves are.

An HTML element that is used to describe the specific topic of a web page. Title tags are displayed in the tabbed top bar of a web browser.
and as the clickable title in search engines, the title tag describes the specific topic of a web page.
In SEO, it is best practice to have descriptive title tags featuring your main keywords, rather than something basic like “home”.

is the total market for your product. This is everyone in the world who could buy your product, regardless of the competition in the market.

A script, or a piece of code that monitors how a user is interacting with a website. often placed in the header, footer, or thank you page of a website that passes information along to software tools for data gathering purposes. Tools like Google Analytics, and Google Ads, Google Adwords utilize tracking codes so that they can track information about users who view a site , to be used by businesses for marketing purposes and other business purposes.

Tracking templates are used for setting up tracking , When your ad is clicked, your tracking template combines with your final URL to create your landing page URL.
Tracking templates allows you to pass additional details through to your landing page. Parameters used in Tracking Templates can be used for reporting or customizing the user experience on your website

Traffic is the number of users or visitors who visit a given website or page. In a social media context, increasing traffic is a common marketing objective for SMMs who want to drive their audience to a blog, landing page, or other URL outside of the social network.

A social media platform where users interact, or “tweet” by posting a message or replying to a message in 280 characters or less. Each keystroke on a keyboard is considered a character. Twitter is used to share information and links, and utilizes hashtags to categorize information. Tweets are typically public and can be seen by anyone.
You can follow other users and see what they are tweeting about and you can use hashtags (See Hashtags) to see what people are saying about any given topic. When tweeting, make sure you have the appropriate hashtags to make sure your company gets mentioned in the relevant conversations! The more you tweet, the bigger your following, and the more people that will retweet your tweets!
If you are followed by another user, that user will see your tweets in their feed. Similarly, you will see the tweets of anyone you follow in your feed.