Digital Glossary

We overestimate how much people are paying attention to our behavior and appearance.

A digital ad format designed specifically for products that are sold online.Which include rich product information, such as a product image, price, and merchant name. They’re created using data attributes from the product information you submit in your Merchant Center data feed and are shown to people who are already searching for the kinds of products you advertise.

We tend to prefer things to stay the same; changes from the baseline are considered to be a loss.

"Search impression share" is the impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive (The percentage of eligible impressions that your ads receive)
Eligibility is based on your current ads' targeting settings, approval statuses, bids, and quality. Impression share data is updated daily.

A computer automated program that browses the internet and collects information about websites. sometimes also referred to as a “crawler” or a “bot”. A spam spider visits websites for nefarious reasons, often showing in Google Analytics as junk traffic. However, Google uses a bot to crawl websites so that they can be ranked and added to Google search

Schema markup is a form of structured data that website owners can use to provide search engines with additional information about their content. It uses a specific vocabulary of tags, or "microdata", that allows search engines to better understand the meaning and context of a webpage's content.

By using Schema markup, website owners can provide additional information to search engines about things like products, reviews, events, recipes, and more. This can help search engines display rich snippets, which are enhanced search results that include additional information such as star ratings, reviews, and images.

SEO is the practice of designing web pages so that they rank as high as possible in search engine search results like Google, Bing and Yahoo.
It is the process of improving a website’s performance and positioning in organic search engine results through a variety of methodologies including content production or improvement, technical and code improvement, and link acquisition.At its core, this means helping search engines better understand a website’s contents and providing users a better experience.
Do you want to increase organic growth and visibility on the internet? Then you have to polish your SEO game. Through technical (e.g., a correctly structured website that a search engine understands) and creative (using the right keywords, optimized headlines etc.) aspects, well-made SEO improves your chances of appearing among the first results in a search query on Google or other search engines.
It is a complex activity that involves optimising elements of your website, as well as getting high quality links from other websites, to get the search engine’s algorithm to favour your website pages over competing ones, for certain search queries relating to the topic and nature of your website.
Search Engine Optimization is a marketing term that refers to the strategy of enhancing a page or sites standing within a search engine through the use of keywords and content. When talking about “SEO Value” that refers to the visibility that your website is receiving. Taking into account on-page and off-page factors, inbound marketers can improve their sites placement in search engine results. Search engines take into account A LOT of factors including titles, tags, keywords, images, content, word-count, links, inbound links,… you get the idea. There’s a lot of factors in improving SEO value, so try to fine-tune all of these different factors to see what the best combination will be for getting the most visibility.

We adopt generalized beliefs that members of a group will have certain characteristics, despite not having information about the individual.

We tend to focus on those things that survived a process and overlook ones that failed.

A sponsored link attribute is a way to identify links on a webpage that are part of a paid or sponsored advertisement. This attribute is used to signal to search engines that the link is not an organic or natural link, but rather a paid placement.
The sponsored link attribute can be added to links using the "rel" attribute in HTML. The syntax for the attribute is "rel="sponsored"". When search engines encounter a link with the sponsored attribute, they may choose to handle it differently than a regular link. For example, search engines may choose to not count sponsored links towards a website's ranking in search results.

Have you noticed the little yellow boxes that say “ad” next to the top links in a search query? That’s search engine marketing!
Because most users select the first options that are shown in search results, businesses pay to get their website linked at the top hoping that people will click their link. This is done through AdWords for Google search results.
Other search engines (Bing, Yahoo, etc.) have similar tools.
SEM is a nebulous term that can apply to either

1. Any digital marketing that involves the use of a search engine, or

2. Only paid digital marketing that involves a search engine, ie: PPC (pay-per-click). There is not an industry standard as to which definition is correct, however the latter is most commonly used.

   Also SEM is the use of paid advertising listings on search engines in order to drive user traffic to your website.
   Commonly known as Google Ads (formerly known as Google AdWords) and Bing Ads, you can usually see these paid listings at the very top of the search results with a little “Ad” symbol next to them. They appear because advertisers are bidding on certain search queries, like in an auction, stating how much they are willing to spend to have someone click on their ad.
   When a user enters a search query, the search engine determines whether keywords match the query and enters the ad into the auction. The ad is then only shown when the bid amount is sufficient and when the ad has a high “Quality Score” (a metric that determines whether your ad is relevant to the search query).

Search Engine Marketing is also the act of promoting or selling products or services via search engines. This would include search engine optimization and any digital advertising through search engines, such as Google search ads and Microsoft advertising. This does not include other digital marketing types such as social media management or social media advertising.
It is a marketing term that describes a marketing approach where you gain traffic and visibility through a search engine. You can pay for a higher spot on a search engine, or you can try to be one of the first results organically through Search Engine Optimization.

having the impression of refuting an argument, whereas the real subject of the argument was not addressed or refuted, but instead replaced with a false one.
You misrepresented someone's argument to make it easier to attack.

individuals' tendency to attribute successes to personal skills and failures to factors beyond their control.

Additional code written in a specific way added to a webpage , most commonly as HTML or Javascript
that allows search engines to understand the content more clearly. This code describes to search engines entities and their relationships to each other.
It is used to display information in search results in a particular way with the goal of enhancing the search engine user’s experience.

way of delivering applications over the Internet—as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management.

SaaS Startup is a company that provides software as a service, typically through a subscription model. SaaS startups are typically focused on delivering a specific software solution to a target market, and they often use a freemium business model to attract and retain customers.

Short-tail keywords, also known as head keywords, are brief and general keyword phrases that typically consist of one or two words. They are popular search terms that are broad in nature and tend to generate a high volume of search traffic.

We, especially children, sometimes mistake ideas suggested by a questioner for memories.

Google Ads uses a second-price auction, also known as a Vickrey auction, for its online advertising platform. In this model, businesses bid on keywords and the highest bid wins the auction but pay the price of the second-highest bid plus a small incremental amount. As an example, if the highest bid is $3 and the second highest bid is $2.5, the highest bidder will pay $2.5 + $0.1 = $2.6

A small data files are added to web servers that allow a website to use the HTTPS protocol to enable encrypted connections between a web server and a browser to ensure site security.
SSL certificates digitally connect a cryptographic key to an organization’s details. Originally, these were used to secure logins, data transfers and credit card transactions, but have recently become the go-to system for websites, especially after the Google Chrome update that displays a warning message to users, if the certificate is not present.

A website markup language created in cooperation by Google, Microsoft, Yahoo, and Yandex to help search engines better understand specific parts of a website.
It is a code that is added to the HTML of a website to give search engines more relevant information about a business, person, place, reviews, product, or thing. Proper schema markup can help your site display rich snippets in the search results page, making your search result stand out and improve clickthrough rates.
Learn more at Schema.org.

An email that is rejected by an email server for a temporary reason. An email may soft bounce if a mailbox is full, the recipient email server is down or offline, or the email message is too large.

these are Google Ads ad extensions you can add to your paid search advertisements that highlight specific aspects of your products and services.
These ad extensions provide context on the nature and variety of your products and services before visitors click through to your site. Each snippet contains a header and list of features you would like to highlight.

Refers to the average number of times users have visited your website over a given period broken down by channel type

is the subset of your SAM(Service Obtainable Market) that you will realistically get to use your product. This is effectively your target market that you will initially try to sell to.

SEO is the practice of designing web pages so that they rank as high as possible in search engine search results like Google, Bing and Yahoo.
It is the process of improving a website’s performance and positioning in organic search engine results through a variety of methodologies including content production or improvement, technical and code improvement, and link acquisition.At its core, this means helping search engines better understand a website’s contents and providing users a better experience.
Do you want to increase organic growth and visibility on the internet? Then you have to polish your SEO game. Through technical (e.g., a correctly structured website that a search engine understands) and creative (using the right keywords, optimized headlines etc.) aspects, well-made SEO improves your chances of appearing among the first results in a search query on Google or other search engines.
It is a complex activity that involves optimising elements of your website, as well as getting high quality links from other websites, to get the search engine’s algorithm to favour your website pages over competing ones, for certain search queries relating to the topic and nature of your website.
Search Engine Optimization is a marketing term that refers to the strategy of enhancing a page or sites standing within a search engine through the use of keywords and content. When talking about “SEO Value” that refers to the visibility that your website is receiving. Taking into account on-page and off-page factors, inbound marketers can improve their sites placement in search engine results. Search engines take into account A LOT of factors including titles, tags, keywords, images, content, word-count, links, inbound links,… you get the idea. There’s a lot of factors in improving SEO value, so try to fine-tune all of these different factors to see what the best combination will be for getting the most visibility.