Digital Glossary

A QR Code or Quick Response Code is a scannable barcode used to encode data such as text or an URL.
A QR code is a special barcode that can take a visitor directly to text, URL, or other data. QR codes require a special QR reader that is available for free on most phones. Though it is not common to post QR codes when advertising, utilizing a QR code somewhere in your advertising provides a convenient way for the consumer to get directly to what you want them to look at.

In digital marketing this is a lead judged more likely to become a customer compared to other leads, a Qualified Lead is a term used to describe a lead that has shown interest in your brand and is likely to become a new customer based on a specific set of qualification criteria. This can be anything from a guide they have downloaded or a service they have signed up to. This user is further down the sales process, having now been identified as having a real potential to purchase.

Google Adwords’ rating of the relevance and quality of keywords used in PPC campaigns. It's a score out of 10 given by Google Ads to indicate how closely related an ad & landing page are to the keywords.These scores are largely determined by relevance of ad copy, expected click-through rate, as well as the landing page quality and relevance. Quality score is a component in determining ad auctions, so having a high score can lead to higher ad rankings at lower costs. Since Quality Score is one of the factors in Ad Rank, it can have an impact on the number of times an ad is shown and the price an advertiser pays for ads.
Google’s measurement of how relevant an advertiser’s ads are to what someone is interested in. Quality Score is based on a range of factors, including click-through-rate, relevance and landing page experience.
Quality Score is an estimate of how relevant your ads, keywords, and landing pages are to a person who sees your ad. Higher Quality Scores typically lead to lower costs and better ad positions.