Digital Glossary

Your go-to glossary of digital terminology

Every now and then, we wonder what digital terminology means.
(What does that acronym stand for, again?)
Here is a comprehensive list of digital terms at your disposal.
Search for the keyword that you’ve been meaning to look up, and voilà!
Or perhaps you’re new to digital and looking for a quick overview to get you up to speed?
We’ve got you!

Click on any letter to see all the words that start with this letter

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Most searchable categories
🌍What is - 💸Performance Marketing

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🌍What is

Refers to the practice of trying to improve efforts geared towards marketing that occurs off of your site.
Off-Page includes social media, sites linking to your domain, etc.
For the most part, off-page optimization is out of your control, as you can’t determine what people are sharing or posting.
However, by creating a steady stream of useful, informative content, you increase the chances that someone will identify with your content, and then share it with their peers.
Off-Page Optimization are actions taken to improve a website’s popularity outside of your own website. This is the number of quality links you have pointing to your website and having your website mentioned as much as possible with guest blogging, social media and influencer marketing.

🌍What is

On-Page Optimization refers to strategically placing keywords within your content, titles, URLs, etc. to increase SEO value. As opposed to off-page optimization, on-page optimization is almost entirely controlled by your company, so make sure that your website is as optimized for SEO as possible.
They are actions taken within an actual website to improve its position in search engine results. This is includes internal and external linking strategies, metatags and keyword placement within content.

👽 Cognitive Biases

We sometimes are over-optimistic about good outcomes.

⚡Google Ads
💸Performance Marketing

Google’s attempt to quantify the health of a Google Ads account based on automated findings which includes a set of recommendations and a projection of the impact of implementing those recommendations in the given ad account.
Optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.


Listings on search engine results pages (SERP) that appear because of their relevance to the search terms.
Achieved without directly paying the search engine.
The entire field of search engine optimization is dedicated to improving the performance of organic listings on the SERP. The best way to improve a site’s organic listing position is to implement white hat SEO techniques on the website. In contrast, non-organic (paid) search results appear because a monetary bid was made on the search terms.


The average results that show “organically” or without payment within Search Engines of a website when a user submits a query. These results are under or besides the “sponsored ads” that show within the search results page.

👽 Cognitive Biases

We perceive out-group members as homogeneous and our own in-groups as more diverse.


Any content that you create yourself and publish on your own channels is owned media.
Here are some examples of owned media content you can produce: