Digital Glossary

measured by how much return you receive from your online marketing investment. An example would be if you spend €1000 on Pay Per Click ads and you make €2000 in profit from sales, then your Return on Investment would be 100%.

maximum amount of time a script can run before being aborted, even if it isn't finished

Medium is the general category of traffic to a website In Google Analytics, the Medium refers to the way a user came to a website.
Examples include :
“organic” meaning they found a website via an organic listing in the search results.
“none” meaning they came directly to a website by typing it into the browser
“referral” meaning they came to a website via a link on another website.
CPC or email

the propensity of the brand to be thought of in buying situations.

It's the propensity of a brand to be noticed or come to mind for individuals in buying or consumption situations

A brief summary description of fewer than 160 characters in the search engine result of the contents of a page and why someone would want to visit it.
This snippet describes the page content for the benefit of users and search engines. If not composed by the website . This is often displayed on search engine results pages below the page title as a sample of the content on the page. If not composed by the website owner, the search engine will compose it from the first lines of text on the page. This is critical for search engines to understand page contents as well as giving users an idea of the information they will find after clicking the link.
It's also one of the meta tags that gives a description of the page in 160 characters. The meta description is an important aspect of a webpage because it is what appears in Google searches and other search engine results.

A specific meta tag that displays the specific keywords addresses in a page. Previously used by search engines in the 90s and early 00s to help determine what a web page was about, the meta /Listed keywords tag is no longer used by Google or any major search engines.

Data that tells search engines what your website is about. It's an HTML snippets added to a webpage’s code that add contextual information for web crawlers and search engines. Search engines use metadata to help decide what information from a webpage to display in their results. Example meta tags include the date the page was published, the page title, author, and image descriptions.

Mobile First Design refers to designing for mobile version of your website first and then enhancing the content as the size of the device increases

Better moral standing happens due to a positive outcome; worse moral standing happens due to a negative outcome.

Is the predictable total revenue generated by your business from all the active subscriptions in a particular month.

A psychological principle that suggests that the human brain can hold approximately 7 (plus or minus 2) pieces of information in working memory at a time. This means that people are better able to remember and process information when it is presented in smaller, more manageable chunks rather than as a large, overwhelming mass of information.

People tend to develop liking or disliking for things merely because they are familiar with them. The more familiar we are with something, the more we like it

The section of the Google search results page that features three businesses listed in a local map search area. Google will display a list of physical locations they deem most relevant to the keyword search term
The map pack shows up for queries with local intent, a general business type, or a “near me” search.

refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
It's a suite of tools and analytics used to help nurture leads. It is a software that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns.
Marketing automation includes automating the more repetitive tasks of nurturing a lead, like sending emails and social media posts. While automation allows you to free up resources, make sure to always include a human touch from time to time!