Digital Glossary

Local SEO (Search Engine Optimization) is a type of SEO that focuses on improving the visibility of a business in local search results. Local search results appear when a user searches for a business or service near their location, such as "coffee shop near me" or "hair salon in [city name]."
Local SEO involves optimizing business information such as name, address, phone number (NAP), and other relevant information, as well as building local citations and acquiring backlinks from local websites.

Link velocity refers to the rate at which a website or webpage acquires new backlinks over a given period of time. In other words, it measures the speed at which a website is acquiring new links.
It is usually measured in links per month or referring domains per month.
A sudden increase or decrease in link velocity can signal to search engines that a website may be engaging in manipulative link building tactics or experiencing a penalty, which can impact search engine rankings.
A healthy link velocity will depend on the age and authority of the website. Newer websites may have a slower link velocity while established websites may have a faster link velocity due to their existing authority and backlink profile.

A link scheme is a manipulative tactic used to artificially manipulate a website's search engine rankings by acquiring links that are not earned naturally or through legitimate means. Link schemes violate the guidelines set by search engines like Google and can result in penalties or even a complete removal from search results.

Examples of link schemes include buying or selling links, participating in link exchange programs, creating link farms or networks, using automated link building tools, and creating irrelevant or low-quality links.

A process of identifying and fixing broken or lost links pointing to a website. Broken or lost links occur when a webpage that previously linked to a website no longer exists or the URL of the linked page has changed. These broken or lost links can negatively impact a website's search engine rankings and traffic.

Link reclamation involves identifying these broken or lost links and reaching out to the website owner to request that they update the link with the correct URL or replace the link with a working one. This process can help to recover lost link equity, improve search engine rankings, and drive more organic traffic to a website.

A collection of all the links pointing to a website or webpage. The link profile provides an overview of the quality, quantity, and diversity of links pointing to a website or webpage, which is an important factor in search engine optimization (SEO).

A healthy link profile includes a mix of links from a variety of sources, including high-quality and relevant websites. The link profile should also have a natural distribution of anchor text, which is the text used to link to a webpage.

Link popularity is a term used to describe the quantity and quality of links pointing to a website or webpage. It is one of the factors used by search engines to determine the authority and relevance of a website or webpage, and can have a significant impact on search engine rankings.
The quality of links is determined by various factors, such as the reputation of the linking website, the relevance of the linking webpage to the linked webpage, and the anchor text used in the link.

A group of websites that link to each other for the sole purpose of manipulating search engine rankings. The links are typically low-quality and irrelevant, and are created solely to boost the link popularity of the websites involved in the link farm.
Link farms are often created by spammers or unethical SEO practitioners who seek to exploit search engine algorithms for short-term gains.

Link equity, also known as link juice, is a term used to describe the value or authority passed from one page to another through a hyperlink. When one webpage links to another, it is essentially vouching for the quality and relevance of the linked page. The amount of link equity passed from the linking page to the linked page depends on various factors, such as the authority of the linking page, the relevance of the linking page to the linked page, and the number and quality of links on the linking page.

The web page a visitor first encounters when visiting a website. It's Usually a single page on a site with a specific goal of conversions.
The destination webpage a user lands on after clicking on a link (either in an ad or anywhere else). Some landing pages are designed with the purpose of lead generation, while others are used to direct the flow of traffic throughout a site.
It's a web page created specifically for the purposes of a marketing or advertising campaign. For example, if a visitor clicks on an Google Ads ad, they would “land” on a specific page relevant to the ad and with the specific goal of driving conversions for that campaign.
A landing page is a marketing term for the page on your website that visitors are asked to fill out a form for some sort of premium offer. This offer is usually some sort of ebook or white paper that draws the visitors in and gets them to fill out a form with information that your company can use. Websites can have different kinds of landing pages to cater to different kinds of visitors. Remember, the landing page is one of the most important parts of your website, as it is the page that will be generating your leads! The information that visitors fill the form out with is information that you can use to get in contact with them. Make sure your landing page is attractive, intuitive, and easy to navigate. The easier it is to provide the information for the premium offer, the more leads you will get in return!

We give disproportionate weight to trivial issues, often while avoiding more complex issues.

A lead is a marketing term that refers to a person or company that has shown interest in your company or company’s product. It also known as a potential customer in the sales funnel who has communicated with a business with intent to purchase through a call, email, or online form fill.
A lead has not become a full-fledged customer yet, but they have the potential to become one. Leads can come in the form of someone filling out a form, subscribing to a blog, or sharing their contact info in exchange for some sort of offer. Generating leads is critical to a company’s success as leads can turn into customers!

A type of campaign that focuses on creating and capturing the consumer interest in a product, service, or business information of users that are interested in the brand’s product. This objective has the capability to auto-populate the user’s information in order to streamline the submission process.This is usually measured by counting conversions, collecting contact information, or newsletter sign-ups.

The amount a marketer wants to spend during the duration of the campaign it's a lifetime budget lets you set an amount to spend over the lifetime of an ad set

The total sum of all revenue estimated over the lifetime of a repeat customer.
Also it defined as The average amount of revenue one customer will bring to a business over their lifetime. Lifetime may be defined as the average time someone remains a customer.

A prediction based on past performance of the value of a customer to a company over the course of their lifetime

The activity and process of getting more inbound links to your website for improved search engine ranking to help your website rank higher in search results

A social networking website oriented around connecting professionals to jobs, businesses and other professionals in their industry. Linkedin is a social media platform that is more geared towards professional development , marketing, job posting, and sharing professional content.With over 467 million users, being a part of this professional network of people is crucial, as it has quickly become one of the most popular professional platforms. Developing a complete profile on LinkedIn will allow you to communicate and network with new prospects, partners, employees, etc. Like any other social media platform, make sure you post content regularly so that your network is engaged with your company!

A Long-Tail Keywords, in the context of empowered marketer, an uncommon or infrequently searched keyword, that refers to a targeted keyword phrase that contains two or three or more words. In terms of keyword optimization, long-tail keywords allow your content and site to show up for more specific searches. Visitors that land on your site by searching a long-tail keyword are more likely to be engaged with what your content is offering. Make sure when choosing a long-tail keyword to check what the search volume and keyword difficulty are like for the keyword. A long-tail keyword has potential to bring in more qualified leads, but it is useless if nobody is searching for it . Small businesses should consider targeting long tail keywords, as they are lower difficulty and often have more qualified searchers. Common keywords such as ‘software’ are more competitive, and very hard to rank high for them in search.
The keyword phrase is longer in length and hyper-specifically matches a user search query. A long tail keyword get less searches per month but has a higher search intent, and typically less competition by companies looking to serve up content to that search query. For example, a regular keyword might be “austin web designer” but a long tail keyword would be “affordable austin web designer that makes WordPress sites”.

A lookalike audience is a type of custom audience used in social media targeting - popularized by Facebook , LinkedIn , Twitter , Snapchat and TikTok it's . Also known as an Actalike audience on Pinterest.
It helps you target audiences with similar characteristics to existing ones. This audience is created from a source audience (i.e. fans of your Facebook page, email list), and from this list Facebook will identify common characteristics .
Here’s an example: let’s say you have many people visiting your website. With a Lookalike Audience, you could easily advertise to people similar to your visitors.
In order to create a Lookalike Audience, there must first be a custom audience to act as a base or seed list.

Tendency to dislike losing a lot more than they enjoy winning. When losses loom larger than gains of identical magnitude, traders feel more discomfort from the potential loss two and a half times stronger. This then leads a lot of traders towards inaction rather than action.