Digital Glossary

Your go-to glossary of digital terminology

Every now and then, we wonder what digital terminology means.
(What does that acronym stand for, again?)
Here is a comprehensive list of digital terms at your disposal.
Search for the keyword that you’ve been meaning to look up, and voilà!
Or perhaps you’re new to digital and looking for a quick overview to get you up to speed?
We’ve got you!

Click on any letter to see all the words that start with this letter

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🌍What is - 💸Performance Marketing

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👽 Cognitive Biases

We place higher value on things we partially created ourselves.

💸Performance Marketing
⚡Google Ads

“Impression share” is the number of impressions you received divided by the estimated number of impressions you were eligible to receive. It's The percentage of relevant searches an advertiser’s ad is able to appear in vs. the amount of times those ads actually appear. Impression Share can be lost due to budget and ad rank. Eligibility is based on your current ads' targeting settings, approval statuses, bids, and Quality Scores. This number is updated once a day.
It Used in Pay per click advertising, this metric refers to the percentage of times viewers have seen an advertiser’s ad, in relation to the total possible amounts that ad could have been seen. If an ad campaign’s impression share is 70%, then the ads showed 7 out of 10 possible times.

💸Performance Marketing

An impression occurs when an advertisement or any other form of digital media renders on a user’s screen.
It's The number of times your ads were on screen. This does not always mean that a user actually viewed the ad or listing.
An impression is counted as the number of times an instance of an ad is on screen for the first time. (Example: If an ad is on screen and someone scrolls down, and then scrolls back up to the same ad, that counts as 1 impression. If an ad is on screen for someone 2 different times in a day, that counts as 2 impressions.) Impressions are a social media metric that measures how many times your post has been shown in users’ feeds. Unlike with reach, you may count multiple impressions for a single user if they have looked at your post more than once. Each social network counts impressions differently—on Facebook and Instagram a post.

👽 Cognitive Biases

We favor people who are in our in-group as opposed to an out-group.


a business asset that lacks physical attributes (ex. intellectual property, goodwill, brand recognition)


A link from one page to another page on the same website , such as from your homepage to your products page.