Digital Glossary

Your go-to glossary of digital terminology

Every now and then, we wonder what digital terminology means.
(What does that acronym stand for, again?)
Here is a comprehensive list of digital terms at your disposal.
Search for the keyword that you’ve been meaning to look up, and voilà!
Or perhaps you’re new to digital and looking for a quick overview to get you up to speed?
We’ve got you!

Click on any letter to see all the words that start with this letter

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Most searchable categories
🌍What is - 💸Performance Marketing

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🚀 Startup

Is the percentage of recurring revenue retained from existing customers in a defined time period, including downgrades, and cancels. It does not include any expansion revenue.

👽 Cognitive Biases

We think future possibilities are affected by past events

👽 Cognitive Biases

a mistaken belief, especially one based on unsound arguments.

💸Performance Marketing

In social media marketing, geotargeting is the technique of adjusting your ad content based on the location of a user.
In Facebook ads manager, users can be included or excluded from a target audience based on their region, country, state, city, postal code, or address.
This means advertisers can create and target ad sets to appeal to users in a certain geographic location.
Geo Targeting is an effective way for increasing conversions where content is delivered to audiences based on their geographic locations. Locations are usually determined by IP address or mobile GPS signals. It’s effectively used in paid search or social campaign. The location can be a country, state, city and more.

🌍What is

A goal completion occurs when a user converts for a goal eg subscribe. When a user converts for a particular goal during a session they’ll be counted as a goal completion.

🌍What is

Company behind the search engine giant Founded in 1998, Google now controls approximately 80% of the search market. Google has also expanded to include many software services, both directly related to search, and targeted towards consumers outside of the search marketing industry like Google Chrome (a web browser), Google Fiber (internet service), Gmail (email client), and Google Drive (a file storing platform). Google is owned by parent company Alphabet.
Google is the most popular search engine there is. If anyone is going to be searching for your company, the chances are that they are going to go on Google to search it. The more optimized your empowered marketer are, the more visibility you are going to get on Google!

💸Performance Marketing
⚡Google Ads

Google’s ad offering that enables customers to bid on keywords searched for in the Search Engine Results Page (SERP) and show ads for those searches within the results. Google AdWords is an online advertising service made by Google where customers can create and manage ads within the Google universe (on Google Search, Display, YouTube, etc.). This system allows advertisers to reach customers through their search and display networks. AdWords offers several cost models which vary by bidding strategy and company goals. Advertisers can bid on keywords which allows their ads to show in Google search results and on Google’s network of partner websites.


A free tool that collects data and organizes the data into reports used to show how users interact with websites.Even if you are entirely new to the digital marketing world, you have most likely heard about Google Analytics already. This analytics service is provided by Google, and it helps you track, analyze, and measure all types of revenues and costs of your website, advertising campaigns, videos, social channels, etc.

👽 Cognitive Biases

We tend to forget information that’s easily looked up in search engines.

🎯Digital Marketing

Platform that helps users organize and manage product listings for Google Shopping Campaigns.
It's A free tool that can be used by retailers and e-commerce businesses to submit a product feed to Google. The product feed contains information about the products which Google uses in rich results including results that appear on the Google Shopping tab.

💭Behavioral Economics

The Gruen Effect refers to the psychological response of consumers in a shopping environment. It is named after the Austrian architect, Victor Gruen, who is considered the father of the modern shopping mall.
The Gruen Effect describes the disorienting and distracting effect that a well-designed shopping environment can have on a consumer. Specifically, it refers to the tendency for shoppers to become disoriented and lose track of time when they are exposed to certain design elements, such as curved pathways, changing lighting, and unexpected design features.

According to Gruen, this effect was intentional and designed to encourage consumers to spend more time in a shopping environment and ultimately buy more products. The Gruen Effect is still relevant today and is often used by retailers to create an immersive and engaging shopping experience for their customers.

🎯Digital Marketing

a free tool for businesses and organisations to manage their online presence across Google, including Google Maps. This listing enables you to display information like opening hours, website link , street address , phone number , reviews and business services and more can all be managed through this tool to appear in the search results . GMB is crucial to local SEO campaigns, and is directly related to location-based searches.
It also known as Google’s knowledge panel for local businesses. It contains information provided by the business and the business’ customers along with additional automatically generated information pulled from other sources on the web.

🎯Digital Marketing

Reviews left using the Google My Business platform. Reviews are on a 1-5 star scale, and include a brief message written by the reviewer. Reviews can show up in the knowledge graph in Google searches, and have been shown to positively correlate with organic and map pack rankings ( SEO rankings ) .


Search Console (formerly Webmaster Tools) – is a free tool Google offers to webmasters with reports used to monitor how a website is being crawled, indexed, appearing, and performing in search results on Google. Within the tool are several areas that include data on how a site is performing in search. Search Console differs from Analytics – it does not measure traffic, it measures a site’s visibility on search pages, and indexability by Google crawler bots. Metrics Search Console measures are Click-Through Rate, Number of Indexed Pages, Number of Dead Links (AKA 404 pages), and more.
The tool can be used for submitting new content for crawlers, making sure Google can access your content and remove content you don’t want shown in Search Engine Results.


GTM is a tool that is designed to manage JavaScript and HTML tags that are used for tracking and analytics on websites. It allows webmasters and SEOs to add snippets of code and tracking pixels, without having to modify onsite it's a tool that allows you to manage the tags and scripts on your website that send information to third parties (such as Google Analytics) without having to add multiple codes to your website.

👽 Cognitive Biases

Due to a desire for conformity and harmony in the group, we make irrational decisions, often to minimize conflict.