Digital Glossary

Your go-to glossary of digital terminology

Every now and then, we wonder what digital terminology means.
(What does that acronym stand for, again?)
Here is a comprehensive list of digital terms at your disposal.
Search for the keyword that you’ve been meaning to look up, and voilà!
Or perhaps you’re new to digital and looking for a quick overview to get you up to speed?
We’ve got you!

Click on any letter to see all the words that start with this letter

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🌍What is - 💸Performance Marketing

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🌍What is

Stands for Expertise, Authoritativeness, & Trustworthiness and is used in SEO to describe the quality of a website or content. The term comes from Google’s Search Quality Rater Guidelines.

🌍What is
🎯Digital Marketing

content not created by the marketer, but rather created and shared by fans of the marketer’s message to the fan’s social and other digital connections.

💸Performance Marketing
🎯Digital Marketing

The number of times an ad or post was viewed after it was shared by a user.


A material that is written about you or your business that you don’t pay for. To put it simply, earned media is publicity.

  • Publications & Broadcasters:
    Mentions & Guest articles & Interviews & Product reviews & Announcements
  • Blogs & Social Channels:
    Mentions & Content Shares & Product reviews & Social media interactions
  • Product & Review Platforms:
    Product reviews & Features & Mentions
  • Industry & Award Bodies:
    Award wins & Speaking opportunities & Event attendances & Memberships
🌍What is
🎯Digital Marketing

Ebooks are a common type of content that marketers use to generate leads. In exchange for information about a given topic, the site will usually ask for the visitor to fill out some sort of form. This way the company gets a form of contact with the visitor and the visitor gets the information that they were seeking. Ebooks are usually much longer than blog posts and are much more detailed.

🌍What is
💭Behavioral Economics

An echo chamber is an environment where a person only encounters information or opinions that reflect and reinforce their own.

It's happend when a message within a network (such as a Facebook group) is passed around or shared, meaning the network of members are more likely to see the message again and again.

🌍What is
🎯Digital Marketing

Stands for Electronic Commerce, it is a classification for businesses that conduct business online. The most common form of e commerce business is an online retailer that sells products direct to the consumer.

🎯Digital Marketing
🧲Inbound Marketing

An editorial calendar is similar to a content calendar in that it helps you to organize your content. However, an editorial calendar is a little more comprehensive in that it helps you to determine what content you should be creating, how often to publish, what topics to target, and which personas to target. A comprehensive editorial calendar will reveal any gaps you may have in your content library. The calendar will also endure that you are not going off-topic and that your content is laser-focused!

🎯Digital Marketing
💡Marketing 101
🌍What is

Engagement rate is a social media metric used to describe the amount of interaction (likes, comments, shares) that a piece of content receives divided by the number of people that post reached.

🌍What is

Engagement Rate is a social media metric that tells you much a post is motivating people to interact with it. It’s defined as (number of people who engaged with your post / number of people who saw your post) x 100%.

Typically, a higher engagement rate means your post was more compelling (or at least more likely to provoke a response).

Engagement rate is difficult to compare across social networks, as what counts as an “engagement” and what counts as “seeing your post” is different on each network. “Seeing your post” could refer to reach or impressions, while “engagements” may include likes, comments, shares, reactions, and more.

🌍What is
💡Marketing 101

The total projected profit from a conversion over the lifetime of a product.

✉️ Email Marketing

When someone sends an email to someone while falsely claiming to be someone else


E-E-A-T is an acronym for Expertise, Authoritativeness, Trustworthiness, and Expertise. It is an expanded version of the E-A-T concept that was introduced in the Google Search Quality Evaluator Guidelines and is used by Google's algorithm to evaluate the quality of a website and its content.

Expertise refers to the level of knowledge or skill that an individual or organization has in a particular field or industry. For example, a medical website should be written by medical professionals who have the necessary expertise to provide accurate and reliable information.

Authoritativeness refers to the perceived level of authority that an individual or organization has in a particular field or industry. This can be based on factors such as reputation, credentials, awards, and endorsements. For example, a legal website may be considered more authoritative if it is run by a well-respected law firm.

Trustworthiness refers to the perceived level of trust that users have in an individual or organization. This can be influenced by factors such as transparency, accountability, and user experience. For example, a financial website may be considered more trustworthy if it provides clear and transparent information about its sources of funding and its investment practices.

Expertise, emphasizes the importance of demonstrating a high level of expertise not only in the main content of a website but also in supplementary content such as forums, user-generated content, and comments sections.
Expertise means to have a high level of knowledge or skill in a particular field. Google is looking for content created by a subject matter expert.