Digital Glossary

Information about a business that is listed on websites and platforms such as Yelp, Google My Business, Facebook, LinkedIn, and other similar sites.

Links at the top of a web page or in a search result, that better help the user navigate the site. Onsite links often appear near the web page’s title and look something like this: Home > Services > Specific Service.

Breadcrumbs can also be found in search results through specific schema markups. These help users find related pages from the search result listing.

in other words, It's an element on a page or SERP result that shows the navigational trail a user took or could take to reach the page they are on. On a webpage, the trail is a series of links to other pages and is most often located at the top of the page. Example: Home / Shop / Backpacks

A link to a website saved for later reference in your web browser or computer.

Disproving evidence sometimes has the unwarranted effect of confirming our beliefs.

People tend to prefer taking action instead of doing nothing, even when it's unclear whether it will lead to a better outcome. This can make us feel more in control and powerful, especially after we experience a setback.
For example: when we're standing in a queue we might switch lines because we think that people who are busier or more active get more done.

The percentage of visitors to a website that leave immediately without clicking or interacting with any portion of the page. It often happens that you click on a random link and you end up on a website that you are not interested in anyway. Even though you immediately leave that website, your visit still counts in website analytics. Congratulations, you have just contributed to the bounce rate of that website! In other words, bounce rate is the percentage of visitors that have landed on your website but have not stayed long enough or clicked on other pages.

For example, if 100 people visit a website, and 50 of them immediately leave, the website has a bounce rate of 50%. Websites aim to have as low of a bounce rate as possible, and averages tend to be anywhere between 40-60%.

It's also calculated as the percentage of single-page sessions in which there was no interaction with the page before the visitor leaves the page. A bounced session has a duration of 0 seconds. A high bounce rate generally leads to poor conversion rates

Another aspect of bounce rate is "email bounce rate", it refers to the percentage of emails that are unable to be delivered to a recipient’s inbox. A high email bounce rate may mean that your email lists are not up-to-date and include invalid email addresses. Email bounces are not necessarily bad. There are generally two types of email bounces: hard and soft. A hard bounce is when there is a permanent problem with the address, and the email cannot be delivered. A soft bounce is a temporary issue with the address and may eventually be resolved. If a soft bounce exists for long enough, it is considered a hard bounce.

A backlog is a complete list of tasks that make up a whole project scope. Tasks—or deliverables—in a backlog are organized and done in priority order.

unethical techniques used to increase a site’s search engine ranking that violate search engine guidelines. Examples of techniques that would be classified as ‘black hat’ include – keyword stuffing, using white text on white background (so that keywords are invisible) and adding unrelated keywords to content. Google will penalise websites using such practices.

the ‘behind the scenes’ part of a website that makes it run and is typically not visible to the user interacting with the website.

This keyword would trigger your ads if a user searched for this phrase in any order, and with synonyms too (i.e. the keyword ‘womens shoes’ matches to ‘cheap womens shoes’, ‘womens blue shoes’ or ‘ladies shoes’).

A graphical web advertising asset that can be shown across various websites. The largest and most popular image ad network is run by Google, and allows ads in the following common sizes:

250 x 250 – Square
200 x 200 – Small Square
468 x 60 – Banner
728 x 90 – Leaderboard
300 x 250 – Inline Rectangle
336 x 280 – Large Rectangle
120 x 600 – Skyscraper
160 x 600 – Wide Skyscraper
300 x 600 – Half-Page Ad
970 x 90 – Large Leaderboard

Where Pinners can collect, organize and save their pins on Pinterest.

The budget column shows your campaign's daily budget. If the campaign draws from a shared budget, then the amount in this column reflects the entire shared budget.

It also considered as the maximum amount you're willing to spend on your ad sets or campaigns, on average each day or over the lifetime of your scheduled ad sets or campaigns.

Blogging, in the context of empowered marketer, is the action of creating short-form articles for your website. Blogs, which is short for weblog, usually includes some sort of commentary on a subject, event descriptions, or even videos and photos.

Blogging is one of the key pillars of an inbound marketing strategy creating these articles can accomplish several goals simultaneously. The constant flow of new, unique content to your site will help increase web traffic, lead generation, and thought leadership

A Keyword Bid is the amount an advertiser is willing to pay a Search Engine for an ad click on a certain keyword searched.

This column shows the name of the portfolio bid strategy that's managing bids for your keywords, ad groups, or campaigns. If no portfolio bid strategy has been applied, the column displays “--”.

It Lets you choose how you want to pay for people engaging with your ads. Bid strategies for search campaigns include target search page location, target CPA (Cost Per Acquisition), target ROAS (Return On Advertising Spend), target outranking share, maximize clicks, maximize conversions, enhanced CPC and manual CPC.

REgarding to Facebook, It's the way you want Facebook to bid in the auction, based on your cost goals and your optimization for ad delivery. This will display as either lowest cost, cost cap, bid cap, target cost, highest value or minimum ROAS depending on your cost or ROAS control selection.

Business blogging is just like regular blogging, but with an extra element of marketing strategy! By creating content on a specific field/topic, marketers can increase traffic to their website, then convert that traffic into leads.
By creating more and more blog posts on a given topic/field, your company can become a thought leader, which will drive even more traffic to your site.
In business blogging, the post should be keyword optimized and include some sort of call-to-action (See Call-to-Action).
A call-to-action at the end of a post will provide you useful information that will help you transform traffic into leads, and will provide a metric that can measure how effective the blog is at converting traffic.

An automated program that visits websites, sometimes also referred to as a “crawler” or a “spider”. Search Engines like Google uses bots to crawl websites so that they can be ranked and added to search indexes. Spam bots visit websites for nefarious reasons, often showing in Google Analytics as spammy traffic.

Your bid strategy type is how you've chosen to set bids for your ads. Strategies can be manual or automated, depending on your performance goals. You can change your bid strategy type at any time.

The area of HTML code containing all of the page information, such as images, tables, text, and hyperlinks.

the process a lead goes through in order to go from awareness to decision. A new lead has to pass through three stages—Awareness, Consideration, and Decision—in order to be ready to be sold.

An organic post that a marketer pays to show in front of a targeted audience. This type of ad lives on the brand’s page even after the budget caps out.

A boosted post is a Facebook post that you put money behind to increase its reach. Also known as promoted posts, boosted posts differ from Facebook ads in that they start out as organic posts and then get additional paid reach based on your spend. Also, you can launch them directly from your Facebook Page without using Ads Manager. Like Facebook ads, though, boosted posts allow you to target a specific audience and set an exact boost duration and budget.

A marketing feature on TikTok, where users are encouraged to post videos of themselves using a brand’s product or their take on the brand’s challenge.

refers to a stage of the buyer process funnel. In this stage, leads and about the make the transition into becoming new customers. The customer has determined what their problem is, has looked for a solution, and are very close to buying your product. Some typical steps at this bottom of the funnel stage include a conversation with a sales representative, a demo, or a consultation, depending on what type of product your company has created.

Bottom of the funnel is the last stage in the buying process when your prospects are close to becoming new customers. Messages at this stage usually include a product offer, a product demo, a free consultation, etc.

Ideas, fads, and beliefs grow as more people adopt them.
A tendency to want to conform, be part of the crowd, to do things because others are doing them or believe them.