Digital Glossary

Your go-to glossary of digital terminology

Every now and then, we wonder what digital terminology means.
(What does that acronym stand for, again?)
Here is a comprehensive list of digital terms at your disposal.
Search for the keyword that you’ve been meaning to look up, and voilà!
Or perhaps you’re new to digital and looking for a quick overview to get you up to speed?
We’ve got you!

Click on any letter to see all the words that start with this letter

A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z

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🌍What is - 💸Performance Marketing

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🧭Website
📊Analytics

Success status response code indicates that the request has succeeded.
That mean the Page is working properly

🧭Website
📈SEO

Redirects the web browser to a different location and passes all page authority from the previous page to the new page. It also tells browsers and search engines that a web page or site has been permanently moved to a new location, and includes the address to which the resource has been moved.
301 is also an HTTP status code which signifies that the web page a user is trying to reach has been permanently changed to another page.

🧭Website
📈SEO

Redirects the web browser to a different location but does not pass any page authority. It's also considered as a method of redirecting a visitor from one page to another web page, used for temporary situations only. For permanent redirects, instead use a 301.
302 is also an HTTP status code which indicates that the web page a user is trying to reach has been temporarily moved.

🧭Website
📈SEO

The error message that appears when a visitor tries to go to a web page that does not exist or when a resource does not exist it turns this error code. 404 is also an HTTP status code which signifies that the web page a user is looking for could not be found on the website’s server.

🧭Website

A response (status code) indicates that the server encountered an unexpected condition that prevented it from fulfilling the request.

🧭Website
💡Marketing 101

In website terms, 'above the fold' is the type of content that a website visitor sees before scrolling down on a specific page It's useful being aware of this type of content when you are creating landing pages for inbound marketing. A call-to-action that first pops up after a lot of scrolling may decrease the efficiency of your campaigns. It's all of the information that is viewable on a web page prior to scrolling.

🧭Website

A framework for building web pages that is used to provide an easier, faster mobile experience. in other words, It's Lightweight pages that load instantly for mobile devices.

🧭Website
🎨Design

A style of website design that creates web pages of different sizes in order to appear appropriately on devices with different screen sizes. It differs from Responsive Web Design in that it is actually multiple websites of different sizes rather than a single website which is coded to adapt to different screen sizes.
Today, Responsive Web Design is now the recommended style, and Adaptive Web Design is no longer the recommended style for creating responsive websites.

🧭Website
📈SEO
🌍What is

Text added to images to help search engines understand what the images are about and how they relate to the content on the page. Alt text also can be read aloud by a screen reader for blind users. It's also known as an attribute added to HTML code for images, used to provide vision impaired website visitors with information about the contents of a picture.

Best practice dictates that all images on a website should have alt text, and that the text should be descriptive of the image.

📈SEO
🧭Website
🌍What is

The clickable words in a hyperlink. In SEO, anchor text is a ranking signal to Google, as it provides context about the destination site. For example, if many websites link to one particular website using the anchor text “free stock photos”, Google uses that information to understand the destination site is likely a resource with free stock photos. Theoretically, that could help the stock photos website rank in Google for keywords related to stock photography.

It's also considered The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. Anchor text helps search engines understand what the destination page is about; it describes what you will see if you click through.

🧭Website

the ‘behind the scenes’ part of a website that makes it run and is typically not visible to the user interacting with the website.

📈SEO
🧭Website

This is when one website hyperlinks to another website using html href code. Backlinks are a major factor used by Google in determining organic rankings. The basic idea being that if “website A” has incoming backlinks from other strong/relevant websites (websites B, C, and D), the links are votes of trust for website A. Website A will then gain authority from B, C, and D through those backlinks, which generally results in better rankings and a source of potential referral traffic.

This can sometimes be referred to as an “Inbound link.” A backlink is almost a cross-reference of sorts – search engines see it as a good indicator of how popular a site is because of how many other sites are linking to it.

This is a link that directs users from another website to your page and is a part of SEO Linkbuilding. It's an incoming line from an external website to another website. Collecting quality backlinks is one of the facets of search engine optimization (SEO), as they are one of the determining factors of a page’s relevancy, popularity, and/or importance.

🧭Website
🔏Project Management

A backlog is a complete list of tasks that make up a whole project scope. Tasks—or deliverables—in a backlog are organized and done in priority order.

📈SEO
🧭Website

Links at the top of a web page or in a search result, that better help the user navigate the site. Onsite links often appear near the web page’s title and look something like this: Home > Services > Specific Service.

Breadcrumbs can also be found in search results through specific schema markups. These help users find related pages from the search result listing.

in other words, It's an element on a page or SERP result that shows the navigational trail a user took or could take to reach the page they are on. On a webpage, the trail is a series of links to other pages and is most often located at the top of the page. Example: Home / Shop / Backpacks

🤖Programming
📈SEO
🧭Website

An HTML element that is used to avoid duplicate content problems by telling search engines which page of content is the preferred version.

It also can be explained as a piece of code that is added into the html head of a webpage to indicate to Google whether a piece of content is original or duplicated from somewhere else. Original content should canonical to itself, and content taken from other places should point the canonical to the original source URL. Canonicals can also be used to avoid duplicate content issues within a website.

🤖Programming
🧭Website

CSS goes hand in hand with HTML and JavaScript to help make your website look like what it looks like. CSS specifically gives your site its style, color, fonts, and background images. Good CSS techniques and conventions are crucial to creating an attractive webpage that won’t repulse visitors! CSS is also what allows websites adapt to mobile devices and other types of screens.

Stands for “Cascading Style Sheets”. CSS is a document of code that tells the website’s HTML how it should appear on screen. CSS is a time saving document for web designers, as they can style batched-sections of HTML code, rather than styling individual lines of code one-at-a-time.

📈SEO
🧭Website

A type of Black Hat SEO in which a website delivers different content to the search engine than it delivers to users.

🌍What is
🧭Website

A section on a website with fillable fields that visitors use to contact the website owner. Most commonly used to collect names, phone numbers, and email addresses of potential customers. Contact forms are fast becoming a preferred method for reaching out to a business.

🌍What is
🧭Website

A single code snippet placed on a website, which holds other tracking codes or pixels and information on when to “fire” those other tags and pixels. The container tag code should be placed on every page of a website and allows for a single tracking code to be used, rather than placing many individual tracking codes on a website. Using a container tag, the individual tags are added via a separate user interface (UI) instead of editing the website’s code. A popular example of a container tag is Google Tag Manager.

🎯Digital Marketing
📊Analytics
🧭Website

refers to the sequence of events on your website that helps to capture leads.
Most of the time, a conversion path will consist of a call-to-action that leads to a landing page with some sort form the reader has to fill out.
This form is also known as a lead capture form because the consumer will have to fill it out with relevant info such as an email address. In exchange for this new information, you provide them with some sort of content in return. This way, you generate a new lead, and the reader gets the information that they have been searching for.

🎯Digital Marketing
📊Analytics
🧭Website

The rate at which visitors to a website complete the predefined goal. It is calculated by dividing the number of goal achievements by the total number of visitors. For example, if 100 people visit a website and 10 of them complete the conversion goal (like filling out a contact form) then the conversion rate is 10%.

In social media terminology, conversion rate is the percentage of users who see your post or ad who then take a specified action. That action is called a conversion, and it could mean purchasing an item, signing up for a newsletter, downloading an ebook, or a variety of other acts.

💡Marketing 101
🎯Digital Marketing
🧭Website
📊Analytics

is the process by which you improve the techniques you use to try to convert visitors into leads. Some elements of the optimization include looking at keyword optimization, reassessing design techniques, and rewriting of some content. CRO can be applied to any part of your site and even your social media posts.

It's the process of increasing the campaign goal actions of website visitors, such as filling out a form, purchasing products or whatever your marketing campaign goal is. This process involves understanding how users move through your site, what actions they take, and what may stop them from completing your campaign goals.

Conversion rate optimization combines psychology with marketing and web design in order to influence the behavior of the web page visitor. CRO uses a type of testing called “A/B split testing” to determine which version of a page (version A or version B) is more successful.

💡Marketing 101
🎯Digital Marketing
🧭Website
📊Analytics

Allows one to track a user’s actions after viewing or engaging with an ad with the help of an offsite pixel, optimize for & track specific types of conversions (checkouts, registrations, leads, key page views, adds to cart & other website conversions).

🤖Programming
📊Analytics
🧭Website

A small item of data sent from a website, that is stored on the user’s device. Cookies help the user’s device remember useful data like items in a shopping cart, which pages have already been visited or form field information. The purpose of a cookie is to keep track of where the user is and help create customized web pages or save login

📈SEO
🧭Website

A set of page experience signals which are being incorporated into Google’s search ranking algorithm as a known ranking factor. Core Web Vitals include measurements of a website’s Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).