Digital Glossary
Your go-to glossary of digital terminology
Every now and then, we wonder what digital terminology means.
(What does that acronym stand for, again?)
Here is a comprehensive list of digital terms at your disposal.
Search for the keyword that you’ve been meaning to look up, and voilà!
Or perhaps you’re new to digital and looking for a quick overview to get you up to speed?
We’ve got you!
Click on any letter to see all the words that start with this letter
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🌍What is - 💸Performance Marketing
Annual recurring revenue (ARR)
A term used in subscription-based businesses to indicate the amount of revenue that is committed and recurring on an annual basis.
In other words, ARR is the total amount of revenue a company expects to receive from customers who have committed to renewing their subscriptions at the same rate for another year.
Gross Retention Rate (GRR)
Is the percentage of recurring revenue retained from existing customers in a defined time period, including downgrades, and cancels. It does not include any expansion revenue.
Monthly Recurring Revenue (MRR)
Is the predictable total revenue generated by your business from all the active subscriptions in a particular month.
Net Retention Rate (NRR)
Is the percentage of earned revenue from existing customers and indicates business growth potential.
Pirate Funnel (AARRR framework)
A framework to cut a company in pieces and shows you where to focus your attention. The funnel is developed by Dave McClure and called the Pirate Funnel because the first letters spell out AAARRR for Awareness, Acquisition, Activation, Retention, Referral, Revenue.
SaaS
way of delivering applications over the Internet—as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management.
SaaS Startup is a company that provides software as a service, typically through a subscription model. SaaS startups are typically focused on delivering a specific software solution to a target market, and they often use a freemium business model to attract and retain customers.