Digital Glossary

Content syndication is a strategy where you allow other websites to republish your content, such as articles or blogs. These websites might choose to republish your content in its entirety, or they might just use an excerpt. Regardless, the republishing site should always credit you, the original creator, usually with a link. Typically, the attribution might say something like: 'This article was originally published on [your name/domain].' The primary goal of content syndication is to help you reach a larger and new audience.

A content calendar is a release schedule of your content. For an inbound marketing strategy to be effective, you need a regular stream of content to your site, so that readers have enough material to be informed and to create a connection of trust. By scheduling content instead of releasing it on a whim, you are better able to see what content is successful, and what is not.

information that exists to be engaged with by the reader, inform them, and then be shared by them. This type of content usually comes in the form of blog posts, videos, social media posts, etc. In an inbound marketing strategy, content is one of the most important tools in converting website visitors into leads. It's a branch of marketing focused on creating content to capture the attention of potential customers.

Any form of online media that can be read, watched, or provides an interactive experience. Content commonly refers to written materials, but also includes images and videos.

A branch of marketing focused on creating content to capture the attention of potential customers.

Context and content go hand in hand. Creating informative content is important, but making sure that content is directed towards the right audience is just as, if not more important. As consumers begin to control what type of content they digest, it is important to make sure that the content you deliver to consumers is contextually relevant.

A material that is written about you or your business that you don’t pay for. To put it simply, earned media is publicity.
TYPES OF EARNED MEDIA:

• Publications & Broadcasters:
  Mentions & Guest articles & Interviews & Product reviews & Announcements
• Blogs & Social Channels:
  Mentions & Content Shares & Product reviews & Social media interactions
• Product & Review Platforms:
  Product reviews & Features & Mentions
• Industry & Award Bodies:
  Award wins & Speaking opportunities & Event attendances & Memberships

Any content that you create yourself and publish on your own channels is owned media.
Here are some examples of owned media content you can produce:

• BLOGS
• PODCASTS
• E-BOOKS
• EMAILS
• VIDEO
• WEBINARS

Any content you pay to promote. This is often referred to as sponsored content.
Here are some examples of the different paid media:

• Social media advertising
• Pay Per Click (PPC) advertising
• Video ads
• Pop-ups
• Display ads