Digital Glossary

a company that provides internet access to customers or subscribers. ISPs typically provide a range of internet connection options, such as broadband, DSL, cable, and satellite, which allow customers to connect to the internet using a variety of devices, including computers, smartphones, and tablets.

ISPs are responsible for maintaining the physical infrastructure, such as cables, routers, and servers, that allow internet traffic to flow between different devices and networks. They also typically provide additional services such as email hosting, domain name registration, and virtual private network (VPN) services.

ISPs may operate on a regional, national, or international level, and may be either public or private companies.

A video view of 2 seconds or more

A video view of 2 seconds or more or a swipe up on the ad. and in terms of view time only, it doesn't include the swipe ups.

Success status response code indicates that the request has succeeded.
That mean the Page is working properly

Redirects the web browser to a different location and passes all page authority from the previous page to the new page. It also tells browsers and search engines that a web page or site has been permanently moved to a new location, and includes the address to which the resource has been moved.
301 is also an HTTP status code which signifies that the web page a user is trying to reach has been permanently changed to another page.

Redirects the web browser to a different location but does not pass any page authority. It's also considered as a method of redirecting a visitor from one page to another web page, used for temporary situations only. For permanent redirects, instead use a 301.
302 is also an HTTP status code which indicates that the web page a user is trying to reach has been temporarily moved.

The error message that appears when a visitor tries to go to a web page that does not exist or when a resource does not exist it turns this error code. 404 is also an HTTP status code which signifies that the web page a user is looking for could not be found on the website’s server.

A response (status code) indicates that the server encountered an unexpected condition that prevented it from fulfilling the request.

tries to defend or attack an argument based on an extreme or outrageous version of factual circumstances that is plainly unrealistic.

ATL is used when the focus is on mass media promotion to reach a large audience. ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards. All promotional messages are untargeted, meaning they do not focus on a specific target group.

Generally speaking A/B Testing means If you want to improve your marketing efforts, A/B testing may come in handy. This is the process of comparing two variations of the same variable to find out which one performs best.

This type of testing is used in

• Email Marketing (changes in the subject line or copy),
• Ads (Running and comparing two variations of an ad at the same time to measure performance to identify the most effective version),
• Measures two social media posts against each other to see which performs best
• Calls-To-Action (changes in color and wording), and landing pages (changes in content).
  An example of A/B testing would be to see which tasted better on a sandwich: American cheese or cheddar cheese!

It's also known as "split test", The most common way of using A/B tests is to only change one element of the post between the two versions so that you know any difference in performance is because of that change.

In website terms, 'above the fold' is the type of content that a website visitor sees before scrolling down on a specific page It's useful being aware of this type of content when you are creating landing pages for inbound marketing. A call-to-action that first pops up after a lot of scrolling may decrease the efficiency of your campaigns. It's all of the information that is viewable on a web page prior to scrolling.

Search Absolute Top Impression Rate is the percent of your impressions that are shown as the very first ad above the organic search results.

Use this metric to see whether changes in performance are due to changes in your ads' location.

For example, if out of 100 impressions, an ad has 10 impressions in which it appears as the first ad above the organic search results, the absolute top of page rate will be 10%.

A term used in subscription-based businesses to indicate the amount of revenue that is committed and recurring on an annual basis.
In other words, ARR is the total amount of revenue a company expects to receive from customers who have committed to renewing their subscriptions at the same rate for another year.

A framework for building web pages that is used to provide an easier, faster mobile experience. in other words, It's Lightweight pages that load instantly for mobile devices.

Grouping of all your specific ads activity. Your ad account includes different campaigns, ads and billing information.

A type of audience specifically on Pinterest that is similar in behavior to an existing audience. This is commonly referred to as a “Lookalike” audience on other social channels.

The number of actions taken on your ad, Page, app or event after your ad was served to someone, Actions include Page likes, app installs, conversions, event responses, and more
For example, 2 Page likes and 2 comments would be counted as 4 actions.

A Google owned program that is used by advertisers to place ads on Google search results pages, on Youtube, and on Google ad network sites. Adwords is the primary platform for PPC advertising.

marketing activity that moves customers to the next stage; in performance marketing, growth marketing, demand generation and sales, this typically means a short-term sales cycle

The method used to decide the cost and placement of digital advertising on certain ad networks. A new ad auction occurs each time an ad is placed on an ad network.

are the minimum scores that an advertiser's ad must meet in order to be eligible to appear in a particular auction or ad placement. The Ad Rank threshold is a way for Google to ensure that only high-quality ads that are relevant to the user are shown in the top positions. The higher the Ad Rank threshold, the more competitive the auction and the more difficult it will be for an ad to appear in the top positions. There are no well-define factors that determine the ad-rank thersholds, but here are some factors you may consider (Ad relevance - Landing page experience - Historical performance of the ad and the advertiser - Ad format and targeting - Quality of the ad - Relevance of the ad to the search query - The context of the person's search - The person's search history - The device the person is using - The location and time of the search - The expected impact of assets (formerly extensions) and other ad formats - The competition - The relevance of the ad to the search query - Other relevance and performance factors)

This column shows the number of ad changes, such as adding or deleting an ad, that have been made during your selected date range.

How it works: Click the number to see each change displayed in your change history.

Good to know: Changes made yesterday are displayed after 10am (PST) today.

The market for digital advertising space, run via computerized auctions that bring together both parties (advertisers and publishers) of the transaction.

Additional information that can be included in paid search ads. Often used to provide more detail and improve a user’s interaction with an advertisement. It's a Google Ads feature that shows additional information in your top placed ads such as,

location and phone number
site links to pages deeper in your website
call outs
structured snippets
reviews,
address,
pricing,
callouts,
app downloads,
sitelinks,
and click-to-call.

It's Ad extensions help advertisers create richer, more informative ads that take up more on-page real estate, which generally lead to higher Click Through Rates.